Jasmine Topham, Founder, #BundleupYEG

#BundleUpYEG is an annual winter clothing drive created by Edmontonian Jasmine Topham. The initiative began in 2013 as a simple, two-week clothing drive and has grown into an annual project that runs for roughly seven weeks during the winter each year. Jasmine organizes the collection and delivery of warm clothing donations from Edmontonians directly to local homeless shelters.

Jasmine is supported in operating #BundleUpYEG by her husband, Ryan Topham, and a team of incredible volunteers of friends and family (also known as #bundlebuddies). This project is operated on volunteer time, volunteer money and outside of regular working hours.

There is no charge to use #BundleUpYEG as a service to collect and deliver your clothing donations.

Testimonials from Edmonton homeless shelters

  • Boyle Street Community Services, Brent Guidinger, BSc, Development Manager:
    • “This year’s #BundleUpYEG campaign has brought unprecedented support to Boyle Street Community Services in terms of essential winter clothing donations. We have never received so many toques, gloves, winter coats, socks, underwear, etc. in such a short time period than we have the past 6 weeks – we actually had to open up some offsite locations so we could sort through it all, a great problem to have! A large part of this support was no doubt activated by Jasmine and her incredible team of #bundleupyeg volunteers, and is a testament to their commitment to helping those less fortunate in our city.”
  • Bissell Centre
    • “We are so grateful by the efforts from Jasmine and her volunteers from #BundleUpYEG to provide 1,200 bags of much needed warm clothing for people in the inner city. There are hundreds of people who come to Bissell Centre everyday who rely on clothing donations to stay warm during the cold, winter months and excited to see our Community Closet continuously stocked to keep up with the need. A special thanks to the #bundleupyeg team!”
  • Hope Mission:
    • “Clothing and warm winter gear might seem like a simple thing to donate, but for the people we serve at Hope Mission, these items can be life-changing. When you donate clothing, you don’t get to see the impact – but we do. Every day, we get to see your generosity at work.  When you give clothing, you are standing in the gap for people who are struggling in the Edmonton winter. You are putting the jacket around someone’s shaking shoulders. You are kneeling down in front of someone to put clean, fresh socks on their damp feet. You are taking cold, frostbitten hands and warming them with new gloves.  You are loving your neighbour in a tangible way – and we are so grateful.The value of #BundleUpYEG is huge for us. Because there are volunteers willing to pick up and drop off donations directly on our doorstep, more people are able to give – and more people in the inner city can stay warm during Edmonton’s harsh winter weather. We have been blown away by the generosity of Edmonton throughout this campaign. On behalf of everyone we serve who has benefitted from your compassion – thank you.”
  • Mustard Seed, Edmonton chapter, Alyssa Chou, Personal Assistance Centre Supervisor:
    • “Thank you to all who donate and promote #BundleUpYEG! Jasmine and her team do an amazing job of communicating and bringing donations to our Mustard Seed Personal Assistance Centre where we serve more than 1,300 people a month! The donations go directly to families and individuals experiencing poverty, so thank you Edmonton for making an impact in their lives!”

Project Background

This initiative began in winter 2013 as a small reach out for warm clothing donations on social media networks.

Using the hashtag #BundleUpYEG, Jasmine posted the call for donations on Facebook, Twitter and Instagram – the response from Edmontonians was overwhelming. In just two weeks, she had collected more than 40 bags of winter clothing donations and delivered them to homeless shelters and support organizations across the City of Edmonton.

In winter 2014, Jasmine decided to give #BundleUpYEG a brand and make it an annual campaign. That year, her team collected more than 160 bags of donations. In 2015,  a total of 370 bags of clothing was collected and in 2016, more than 510 donations were collected and delivered.

Thanks to generous Edmontonians and partners including 102.3 Now! Radio, Kingsway Mall and many other various donors who support #BundleUpYEG year after year, this clothing drive has continued to grow into something more bigger and beautiful that Jasmine could have ever imagined.