#bundleupyeg is an annual winter clothing drive created by Edmontonian Jasmine Topham in 2013. For roughly six weeks, Jasmine organizes the collection and delivery of clothing donations from Edmontonians to homeless shelters throughout the city.
Jasmine is supported in operating #bundleupyeg by her husband, Ryan Topham, and a team of incredible volunteers of friends and family (also known as #bundlebuddies). This project is operated on volunteer time, outside of regular working hours.
This initiative began in winter 2013 as a small reach for warm clothing donations on social media networks.
Using the hashtag #bundleupyeg, Jasmine posted the call for donations on Facebook, Twitter and Instagram – the response from Edmontonians was overwhelming. In just two weeks, she had collected more than 40 bags of winter clothing donations and delivered them to homeless shelters and support organizations across the City of Edmonton.
In 2014, Jasmine decided to bring the project back and formalize #budleupyeg to explore what opportunities lie ahead for the clothing drive. With the help of local graphic designer Kasia Gawlak Cormier, a logo, brand and website for #bundleupyeg was formed. Jasmine developed a collaborative working relationship with 102.3 Now! Radio to host a collection box in their studios for the length of the campaign. That year, more than 160 bags of donations was collected.
In 2015, #bundleupyeg expanded its collection boxes to 102.3 Now! Radio, Kingsway Mall and West Edmonton Mall to collect a total of 370 bags of clothing between October and December.
In 2016, #bundleupyeg hoped to bring in 130 bags of clothing donations. That goal was far exceeded and in just two months time when the #bundleupyeg team brought in more than 510 bags of clothing!
Thanks to generous Edmontonians and partners including 102.3 Now! Radio, Kingsway Mall, West Edmonton Mall, Bisset School and many other various donors who support #bundleupyeg year after year, this clothing drive has continued to grow into something more bigger and beautiful that Jasmine could have ever imagined.