#bundleupyeg featured on IABC

I’m grateful for the opportunity to have guest posted on the International Association of Business Communicators website (Edmonton branch) regarding the evolution of #‎bundleupyeg and how social media played an integral role in its growing success.

Throughout the article I talk about the history of #bundleupyeg and how the use of social media really brought the campaign to where it is today.

You can read the article here.